Whisper Talez (Tales)

The majority of lender web site traffic comes from in market consumers who are shopping online for the lowest mortgage rates in their local area. If you type in phrases such as: lowest mortgage rates , best mortgage rates, best heloc rates or compare mortgage rates into a major search engines like Google, Yahoo or MSN, you will see many lenders come up on the first page of the organic search results with prominent positions. These search engine rankings will help drive thousands of unique visitors every day to high ranked sites. It will also drive traffic to lenders from the hundreds of affiliate real estate and mortgage websites. By advertising your interest rates daily online you will be in front of all those visitors looking for the best rates in your lending states.

This will probably be the most powerful way to market your competitive interest rates on the internet. Below I have listed some benefits:

• Qualified Traffic - the best quality traffic to your site will be borrowers who are in the process of comparing rates.
• Geo-targeted - Reach the right consumers only in your specific lending states
• Fresh, Daily Traffic - By updating your interest rate tables daily, the consumers feel that they are accessing fresh and up-to-date data and therefore are more likely to click on your website or contact you on the phone.

Banner Advertising on the web is another way to offer mortgage brokers and lenders ways to:

• Increase Brand Recognition - Expose your company to thousands of potential borrowers visiting the web every day and generate your own exclusive mortgage leads
• Effectively Communicate Campaign Message - Using creative and eye catching images and carefully crafted slogans, communicate your company’s unique value propositions and selling points through your banner ad
• Reach Your Target Market - Gain placement by state and use up your advertisement impressions only for borrowers in your specific lending state(s).

An effective banner ad campaign will consist of two components:

   1. Great looking banner - to entice, click-thru, and drive traffic

   2. Effective landing page (home page) - to ensure high conversion rate
Many lenders on the web are uniquely positioned to help you put together a superb banner ad campaign. Through partnership with such companies you are capable of providing the best banner designs as well as effective landing pages.